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[Video] Tip of the Week: Understanding the Internet Shopper

April 23, 2013

Customers are taking to the Internet every day to structure their own deals based on how much they can realistically afford to put down and pay per month. So why aren’t they being as truthful once they enter the dealership? United Development Systems’ Gerry Gould weighs in.

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[Video] Tip of the Week: Building a Better Evidence Manual

Spurred by a question from one of his trainees, United Development Systems’ Gerry Gould offers a few thoughts on what should be in an evidence manual.