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J.D. Power: Consumers Find New Vehicles More Appealing Than Ever

July 26, 2017

The all-new 2017 Chrysler Pacifica was the highest-ranked minivan in J.D. Powers’ latest rankings of new-vehicle appeal. Photo courtesy Fiat Chrysler Automobiles
The all-new 2017 Chrysler Pacifica was the highest-ranked minivan in J.D. Powers’ latest rankings of new-vehicle appeal. Photo courtesy Fiat Chrysler Automobiles

DETROIT — Car owners’ love affair with new vehicles is stronger than ever, as evidenced by a nine-point increase in the APEAL index from last year — tied for the largest gain ever — according to the J.D. Power 2017 U.S. Automotive Performance, Execution and Layout (APEAL) Study released today.

In this year’s study, the industry average APEAL index increases to 810 points (on a 1,000-point scale), propelled by significantly better scores in nine of the 10 categories measured and 19 of the 32 brands in the study making positive gains compared with 2016.

“Many automakers are getting better and better at giving consumers what they want in a vehicle,” said Dave Sargent, vice president of global automotive at J.D. Power. “The industry is doing a very good job of creating vehicles customers like across every segment, and the APEAL study identifies why this is. One clear reason is that nonpremium vehicles are increasingly offering technology and safety features found in premium vehicles.”

Some of the study’s key findings include:

  • Premium and mass market brands are getting closer. The average APEAL index score for the non-premium segment (804) improves by 10 points year-over-year, while the premium segment (845) improves by a single point. The gap between the two segments has narrowed to an all-time low of 41 points.
  • Some vehicles deliver outstanding levels of APEAL as well as IQS. Eight models receiving APEAL segment awards also receive awards in the J.D. Power 2017 U.S. Initial Quality Study: BMW 2 Series, Chrysler Pacifica, Kia Cadenza, Kia Niro, Kia Soul, MINI Cooper, Porsche 911, and Porsche Macan. The all-new Genesis brand ranks second in both APEAL and IQS this year, while Porsche ranks top in APEAL and third in IQS.

“Manufacturers are making ever-higher quality vehicles, but this is not coming at the expense of performance, styling, utility or features,” Sargent added.

Porsche ranks highest in overall "APEAL" for the 13th consecutive year, with an index score of 884. Genesis ranks second overall (869) followed by BMW (855), Audi (854) and Mercedes-Benz (851).

Chrysler is the most improved brand (815), with a 41-point improvement from 2016. Other brands with strong improvements include MINI (30 points), Nissan (27) and Honda (25).

To read the full results of J.D. Powers’ study, click here.


  1. 1. Joseph [ July 27, 2017 @ 03:56PM ]

    When will they begin surveying the shoppers who reject a car, instead of just surveying buyers?

    Todays surveys ask people who liked a car so much that they bought it, to confirm that they like it.


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