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vAuto Founder Dale Pollak Publishes Fourth Book For Retail Automotive

October 17, 2017

OAKBROOK TERRACE, Ill. — vAuto founder Dale Pollak hadn’t planned on writing a fourth book. But circumstances in the retail automotive industry changed his thinking.

Pollak’s “Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive” is officially available on Amazon. And based on pre-order sales, the book earned it the No. 1 best-seller status in Amazon’s automotive and transportation categories.

“Our industry is confronting a challenged and uncertain future,” said Pollak. “I felt like I had an obligation to bring voice to topics that too few in our industry want to talk about. My hope is that ‘Like I See It’ spurs recognition that a prosperous and viable future for the car business will only arrive if we collectively begin the transformative work to shape this future today.”

In “Like I See It,” Pollak devotes chapters to margin compression, increased OEM control and financial reliance of their dealer partners, dealer network consolidation, technology disruption, vehicle production inefficiencies and consumer preferences for digital retailing. “Like I See It” has received positive reviews from dealers who read advance copies.

''Dale Pollak is uniquely qualified to address the pressing issues in auto retail,” said former AutoNation President and COO Mike Maroone. “His provocative presentation takes on the difficult environment dealers face with real-world solutions that combine technology, process, and drastic policy change.”

Steve Germain, president of The Germain Auto Group, added: “Being a dealer has never been more challenging. Dale speaks to that reality in Like I See It and not only confronts the uncomfortable truths but also does the more important work of providing solutions.”

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