Last year, the three-month promotion resulted in 58,000 vehicle sold, a 34% increase from the year prior. According to Costco officials, more than half of the people who purchased vehicles during the 2015 event said they switched to a General Motors brand because of the promotion.
Ron Frey, former chief strategy officer and president of AutoNation Direct, has joined CU Direct as chief strategy officer of its automotive solutions. He will oversee the planning and direction of automotive solutions for the credit union technology provider.
AutoGravity, a new car-shopping app that allows car shoppers to arrange their financing, has added Mercedes-Benz Financial Services. The partnership gives AutoGravity users access to the captive's loan and lease offers.
Last week, cars showed better retention that they did the previous four weeks, while trucks depreciated more than they have during that same timeframe, Black Book reported today.
Jeff York, the previous general manager of ADESA Sarasota, will now lead ADESA Orlando as general manager. Curt Farris, the previous general manager of ADESA Tampa, will now hold the same title at ADESA Sarasota, and Lisa O’Neil, who was previously the assistant general manager at ADESA Atlanta, will now serve as general manager at ADESA Tampa.