Older Car Buyers More Important to Industry, Study Says
The University of Michigan's Transportation Research Institute found middle-aged car buyers were 15 times more likely to buy new vehicles than 18-to-24-year-olds.
The University of Michigan's Transportation Research Institute found middle-aged car buyers were 15 times more likely to buy new vehicles than 18-to-24-year-olds.
Last year, more American households went without a car. It’s a trend that started in 2007, and one that could make fleet sales even more important in the future.
Used-car buyers are looking to spend 3 percent more than in the previous survey, and new-car shoppers are expected to spend 2.9 percent more.
The top reason customers leave without buying, according to a survey conducted by CAR-Research XRM, is they may still be shopping. ‘Price’ and ‘Financial’ round out the Top 3 reasons consumers leave without buying.
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