Expanding its portfolio of world-class vehicle data and digital retailing solutions, DealerTrack Holdings Inc., announced Feb. 16 the acquisition of Polk’s U.S. Price and Spec Business, including Polk’s popular Vehicle Comparator Service. The newly acquired business will be merged into DealerTrack’s subsidiary, Chrome Systems Inc.
Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., announced the launch of PaymentDriver, a solution offering an online finance payment calculation service for automotive industry portals and Websites.
According to a recent survey of online vehicle shoppers by Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., automotive retailing sites can increase brand awareness and attract more shoppers with a savvy mix of robust research tools backed up by social networking.
General Motors selected Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., as the exclusive provider of a fully integrated accessories solution that GM is now offering its dealers.
Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc. and a software and automotive data provider, today announced the launch of ALG Smart Buyer Pricing, which provides actual prices new vehicles are selling for on a regional and local basis.
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