The new capability will allow dealerships to track and target mobile shoppers with chat and personalized offers, among other features.
ChannelNet’s Paula Tompkins once toyed around with kiosks designed to take customers through a dealership’s entire sales process. Now she’s using personalized URLs to help captive finance companies realize the bigger role they play in helping dealers move the metal.
Dealertrack’s Raj Sundaram says the industry is in the midst of major change. He believes the company’s acquisition of Dealer.com puts the firm in the perfect position to respond.
The mobile reporting tool from F&I Administration Solutions runs on iPhones, Windows mobile and Android devices. It is designed to provide agents with real-time access to contract sales, claim payments and more.
Paul Johnson, who resigned from his chief executive role at Kelley Blue Book in February 2012, has joined the board of directors for the recently launched LotLinx. The board includes former AOL, Google Automotive, Dealix and Autobytel executives.
Nearly half of consumers who purchased a vehicle in the last five years want a confirmed price on a car before heading to the dealership. They also only want to spend only 30 minutes to an hour shopping.
The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.
FordDirect announced the launch of its new website solution for Ford and Lincoln Dealers, DealerConnection Elite.
MPi’s EDGE WorldClass PORTAL takes the company’s Know Your Vehicle Report and generates personalized web pages that include detailed service recommendations, photos, videos and diagnostics.
DealerPlatform.com launched its “3 Steps, 5 Minutes To A New Dealer Website” product, which is designed to assist small to mid-sized auto dealers in automating and moving inventory online.
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