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lead generation

Artificial Intelligence Tool Closing Leads

After reviewing data in January from eight randomly selected users of its Automated Virtual Assistant, AutoFerret.com found that its artificial intelligence technology averaged a closing rate of 28.7 percent.

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HookLogic Integrates Polk Intelligence

HookLogic announced it will integrate Polk's predictive lead scoring and segmentation data into version 2.0 of its Lead to Show solution for automotive dealers.

FordDirect Debuts DealerConnection Elite Website Service

FordDirect announced the launch of its new website solution for Ford and Lincoln Dealers, DealerConnection Elite.

ActivEngage, HookLogic Announce Integration Strategy

ActivEngage and HookLogic announced a strategic alliance combining the companies' live chat and targeted incentive technologies into a comprehensive solution for automotive dealers.

OnlineBKmanager, AFS Partner on Bankruptcy Lead Program

OnlineBKmanager and AFS Acceptance have expanded their Lender Partner Program, a marketing package designed to provide dealers with bankruptcy leads and a relationship with a bankruptcy-focused finance company.

ResponseLogix, Dominion Synchronize CRM, Lead-Management Solutions

ResponseLogix Inc. and Dominion Dealer Solutions announced a partnership that will provide their customers with integrated functionality.

Top Priorities for 2012

Four marketing and dealership experts tell the magazine’s sales strategist to expect big things from social media, mobile marketing and data mining in 2012.

Updated: True Controversy

TrueCar is taking fire from dealers, trainers and state motor vehicle boards, but its embattled founder says the company will survive.

Virginia Dealer Board Says TrueCar Violates Licensing Laws

The Virginia motor vehicle dealer board ruled yesterday that TrueCar’s business model is in violation of the state’s dealer licensing laws, which prohibit third-party services from acting on behalf of the dealer in the sale of a motor vehicle.

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Ziegler to Offer Digital 'Guerilla Marketing' Tactics at 2011 Industry Summit

Jim Ziegler will be at the 2011 Industry Summit to lead a special workshop on how YouTube and an inexpensive video-recording device can help dealers convert 50 percent of their leads into appointments.

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