Auto Finance Driving Sales in Early April
Despite a slew of market challenges, the automotive retail market continues to motor along. In the driver’s seat is an improving auto finance market, CNW stated in its April Retail Automotive Summary.
Despite a slew of market challenges, the automotive retail market continues to motor along. In the driver’s seat is an improving auto finance market, CNW stated in its April Retail Automotive Summary.
In his state of the industry report, CNW Research’s Art Spinella said several indicators point to a solid first quarter 2011. What his data doesn’t point to, however, is the industry cracking the 13 million-unit mark next year.
Not only is CNW Market Research anticipating a 9 percent increase in used sales for January, but current floor-traffic data has the firm predicting a strong spring/summer selling season.
The Motorcycle Industry Council Board of Directors launched “Revive Your Ride!” an industry-wide promotional campaign designed to help raise consumer awareness about special dealership sales, incentives and activities across the nation.
Cobalt, a provider of automotive digital marketing services, has upgraded over 8,000 dealers to its new video vehicle merchandising solution at no charge, and will provide the service free through May 31, 2009 to accelerate lead production and showroom traffic.
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