The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.
Experian Automotive's and Experian Hitwise's joint analysis of second quarter shopping and purchasing trends revealed that the gap between market share of branded searches and new-vehicle registrations has closed, indicating that searches precluded actual purchase.
AutoTrader.com announced that Hyundai captured five of the top 20 spots for certified pre-owned "Big Movers" on the Website in September.
A report by NADAguides revealed that domestic brands experienced the only increase in consumer interest on NADAguides.com during the third quarter.
AutoTrader.com’s New Car Insights Report for September indicated that new-model entries in the compact car segment gained considerable increases in consumer interest on the site.
Facebook is driving just as much traffic to automaker Websites as sites like AutoTrader.com, Cars.com and Edmunds.com, according to a new report from J.D Power and Associates and Compete Inc.
Military.com has teamed up with TrueCar Inc. to provide military car shoppers with a hassle-free online car buying service.
NADAguides issued a new report that shows consumer interest began shifting over to Korean and Japanese models in the second quarter.
A new study by J.D. Power and Associates found that the appearance of automaker Websites plays a critical role in shopper satisfaction. And for the third consecutive time, Honda’s Website leads the way.
AutoTrader.com's July Trend Engine report indicated that shoppers continued to show interest in big trucks and SUVs while production shortages and continued short supply of quality used cars pushed asking prices higher across new, used and certified pre-owned vehicles.
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