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Continue to study the different customer types and personalities and how best to serve them, and remember: We are customers too.
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Weekly declines continued last week, but the rate of decline is still less than is typically experienced this time of year. Sellers are holding firm to floors, and we have yet to see conversion rates return to pre-holiday levels.
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Sponsored by KPA
FTC Expands Data Security Requirements, Impacting Dealers
At the end of October, the Federal Trade Commission (FTC) announced its expansion of the Safeguards Rule to better protect consumer financial information from cyberattacks and security breaches. The amended Rule’s most significant requirements will take effect one year from the date it’s published in the Federal Register, which means dealers will need to comply likely by the fourth quarter of 2022. Here are five things you need to know.
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The foundation to an effective menu disclosure is a thorough conversational interview. Explore this skill with John Tabar in this F&I Tip of the Week.
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The new rating system requires safeguards that help drivers stay focused and not treat systems, such as Tesla's Autopilot and Volvo's Pilot Assist, as self-driving cars.
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A full suite of award-winning solutions enables partners of auto, RV, marine, powersports, and motorcycle dealerships to expand customer engagement, digital marketing, and analytic capabilities.
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