With economic patterns driven by the pandemic, normal seasonal patterns in the wholesale market were not observed for most of the year. We saw a similar picture in 2009, at the end of the Great Recession.
Product knowledge does not always translate to product understanding by the customer, so don't assume they are already aware of the features and benefits your product offers. John Tabar from UDS here with this F&I Tip of the Week.
The most frequent and damaging mistake that I encounter at dealerships is requiring people to learn in the wrong sequence. There is a better way to becoming a true professional — a simple four-step sequence of development that we can all follow.