Despite evidence that having prior knowledge of F&I products results in a much higher rate of purchase, dealers are still waiting to bring up F&I products until they're with buyers in “the box.” But by the time you’re in the F&I office, it's time to drive home the value of service contract coverage, not introduce it for the first time.
In this white paper, learn how to adopt a strategy that aligns with how customers make purchasing decisions by introducing customers to their F&I options early and often. Download your copy and uncover:
By GWC Warranty
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!