With prospective car buyers spending an average of eight hours online researching their planned purchase, more often than not they're ready to buy, not just browse, by the time they enter a dealership. Every picture you take of your inventory and post online could be the one detail that drives a buyer to your lot, prepared to make a purchase.
New methods to qualify car shoppers could help your dealers sell more vehicles and F&I products, but alternative credit scoring is not without its pitfalls.
What does the future hold for our industry?
Dealerships are in a unique position to capitalize on the shift towards a future filled with electric vehicles by transforming the customer experience.
Don’t rely on “tried and true” — set a new course for growth.