We’re just beginning to see the story of data privacy and big tech play out, and it’s important to stay aware of how market and economic dynamics, shifts in consumer behavior, marketing trends, and technology advances can impact your dealership.
F&I spoke with Aaron Zeigler, president of Zeigler Auto Group about how the organization maintains annual sales of more than $1 billion and ranks nationally in the top 1% of all dealers, all while keeping a smile on the faces of their 1,800 team members and customers alike.
Automotive analysts offer a breakdown of recent findings and prescribe how dealers can utilize data to differentiate themselves and stay a step ahead of the competition.
Business Intelligence tells us how we can connect with our clients, helps us to promote products and brands, and is essential to optimizing any business plan or strategy.
In most cases, individuals underperform because they weren’t set up for success. At the end of the day, only you can decide whether trying to salvage the relationship will be worth the effort.
To our credit, we have proven that we can work remotely, but as employees return to work, you must ensure your levels of employee engagement remain high as they acclimate to a new reality.
The most successful dealerships embrace promoting from within and developing their people through the right career path.
With inventories of cars and trucks in much shorter supply heading into holiday weekends like Memorial Day, this summer may look very different. Pent up demand makes it critical for dealers to be even more targeted in finding potential shoppers.
Consumers want digital options in their car-buying process, and dealerships and lenders that provide it will be the big winners.
It’s more essential now than ever to capture customers as they’re starting the car buying process, and the first impression is happening online. It’s time to make sure yours is the best it can be.