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F&I Online: The Right Content for Each Stage of the Buying Process

F&I Online: The Right Content for Each Stage of the Buying Process

With prospective car buyers spending an average of eight hours online researching their planned purchase, more often than not they're ready to buy, not just browse, by the time they enter a dealership. Every picture you take of your inventory and post online could be the one detail that drives a buyer to your lot, prepared to make a purchase.