If you have been using digital retailing primarily as a lead generation tool, or if you are still using archaic contact requests, it’s time to put some serious thought into the middle ground of the digital retailing revolution.
Training expert shares how improving digital presence, sales skills and F&I presentations impacts sales.
Auto dealers around the country are now leveraging advertising to attract cars and trucks, in addition to the shoppers themselves.
If you struggle with green salespeople and how they interact with you and the F&I process, invite them to your next menu disclosure — it might just help the new salesperson go from green to great.
Holman Ford Lincoln Turnersville’s Greg Soden leads F&I sales in the company with a positive attitude and a sales process that ditches the pitch.
The ingredients of a successful digital marketing strategy include a multichannel approach, personalization, an expert partner, and the timing to deliver the right message at the right time.
Profitability is the ultimate goal of any business, and dealerships are no different. How does a dealer maximize revenue with limited inventory and without sacrificing profitability in the future?
Having the right mix of protection programs while also educating consumers provides for a true win-win scenario in these still unusual times.
Giving your employees both the tools and authority are vital components of the delegation process.
With strategies in mind, dealers will be better equipped with the right participation program and F&I product portfolio to meet the needs of their business strategy.
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