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KBB has joined the National Independent Automotive Dealers Association (NIADA)’s National Member Benefit Program and will provide members with its suite of new- and used-car value solutions.
Read More →A new Kelley Blue Book Market Intelligence survey indicates that 52 percent of car shoppers have changed their minds about gas prices and think they will either stay the same or go down in the next 30 days.
Read More →According to a new Kelly Blue Book Market Intelligence Survey, 64 percent of new-car shoppers say they plan to research their financing options on the Web. The vehicle information site also announced that it has entered into exclusive partnerships with Bank of America and Autobytel Inc.'s Car.com to offer prime and subprime financing to visitors of KBB.com.
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Brand loyalty for Hyundai recently surpassed that of Honda and Toyota, allowing Hyundai's brand loyalty to take the No. 1 spot among car shoppers on Kelley Blue Book's kbb.com, according to Kelley Blue Book Market Intelligence data.
Read More →With the battle for customers going online, dealers are racing to get their hands around this budding marketing medium. Three dealers provide a peek into their strategies.
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