New-vehicle sales in California improved for the 14th consecutive quarter in the opening quarter of 2014, with new-vehicle registration increasing 5.4% from a year ago, according to the state association.
Read More →The weather cleared in time to drive up April sales by 4.1% from a year ago. April’s SAAR was 16.04 million, up from March’s SAAR but down from a year ago.
Read More →The spring thaw helped new-vehicle sales rebound in March, with the seasonally adjusted annual rate rising from last March’s 15.3 million rate to 16.4 million.
Read More →Vehicle OEMs are hopeful for a sales rebound after winter storms pushed down sales in late January. According to Autodata, both the industry SAAR and total sales were down from a year ago.
Read More →December sales were in line with last year’s total, while annual sales increased nearly 8% to 15.6 million units.
Read More →Advertising experts at this week's J.D. Power Western Automotive Conference discussed how dealers and automotive marketers can increase sales through multicultural marketing and media.
Read More →Dataium reports this week that automotive shopper intensity declined across all segments for the second consecutive month in September. But the research firm believes shoppers are adjusting their browsing behaviors in preparation for the holidays.
Read More →Manufacturers attribute the drop in the SAAR to fewer selling days in September and Labor Day sales being included in August sales totals. One manufacturer attributes the drop to troubles in Washington, D.C.
Read More →Honda, Toyota and Ford received top nods from Edmunds.com in its annual Best Used Cars report.
Read More →Report from Borrell Associates calls social and mobile media the most disruptive online wave for advertising budgets this year. But the ad category appears to be paying off so far, the firm concludes.
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