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When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
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Focus on real-world facts centered on the customer and value-centered principles, and the customer will buy in.
Read More →Through the integration, users of GoMoto's Customer Experience platform will be able to offer Kelley Blue Book's appraisal tool as part of the initial customer registration process. Users will also be able to use the appraisal tool to get service customers to trade up and explore their inventory.
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