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Articlesby Gregory ArroyoMay 14, 2012

Finding the Digital Sweet Spot

Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.

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ArticlesAugust 18, 2009

Calculating Tomorrow’s ROI on Internet Leads

Internet leads can be frustrating, but there can be hidden treasures in each one. Rob Hagen goes on a digging expedition, and shows you why there is no such thing as a bad lead.

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