In its latest newsletter, CNW Research says that even the slightest economic issue could upset the auto industry in 2015.
Floor traffic, closing rations and subprime approvals are all up so far this month, according to CNW Research. It believes the gains bode well for 2015 sales.
Concerns over GM and other recalled vehicles drove shoppers to Asian and European models in June, according to data from CNW Research.
CNW reported this week that sales picked up in late May, with the firm expecting deliveries for the month to increase 11% from a year ago.
The market research firm says improvements in several key metrics last month are setting the stage for a spring rebound in vehicle sales.
CNW believes more consumers, including Millennials, are ready to ditch their post-recession funk, which the firm believes bodes well for 2014 vehicle sales.
The industry sold 3.284 million used cars in December and 42 million units for the year. Driving those totals were increases in below-prime auto loan approvals, as finance sources continued to relax their guidelines.
CNW says three million leases are set to expire in 2014, fueling the firm’s prediction of a solid year for the certified pre-owned market.
A series of upbeat metrics has CNW putting December new-vehicle sales in the 1.5 million-unit range, a 10% increase vs. the year-ago period.
Franchised dealers are set to sell more than 1.24 million used vehicles this month, a gain of nearly 9% vs. a year ago, according to data from CNW Research.
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