Clarivoy Appoints Jessica Ruth to VP Role
Auto industry veteran and former Dominion executive Jessica Ruth has joined Clarivoy as vice president of product.
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Clarivoy Integrates Multi-Touch Attribution Into Google Analytics
With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.
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