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GM Enters Agreement to Buy Cobalt from Glencore Plc

GM reported it had agreed to a multiyear deal for cobalt from Glencore’s Murrin Murrin mine in Australia.

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Steckler to Lead DealerSocket’s DealerFire Unit

Former Cobalt, ADP Dealer Services, and CDK Global executive Max Steckler has joined DealerSocket as general manager of the company’s DealerFire digital business unit.

Polk, Cobalt Offer New Marketing Solution for Targeting Local Markets

The Polk Territory Pro solution is now available to franchised dealers subscribing to Cobalt PowerBrand. The new solution is designed to help dealers plan strategic digital advertising campaigns.

Cobalt, Edmunds.com Partner to Study Online Automotive Shopper Behavior

Cobalt and Edmunds will analyze consumer behavior across advertising networks, search engines, independent research sites, manufacturer sites, regional and dealer websites to help marketers understand the advertising value attribution of different content.

ADP Dealer Services’ Cobalt Unit Earns Customer Service Award

The Dealer Services division of ADP Inc. announced Monday that its Cobalt business unit has won a 2011 MarketTools Achievement in Customer Excellence (ACE) Award.

Clicking Outside the Box

Changes to the economic landscape and media consumption habits have altered the rules of marketing and promotion. Learn how dealers are adjusting.

Dealix to Power New Car Leads for Yahoo! Autos

Dealix, a division of Cobalt and an automotive sales lead generator, announced that it will power the new car quote and dealer selector platform on Yahoo! Autos beginning August 15.

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