Collab marries personalization with polished professionalism, helping dealers scale video efforts.
Larry Dorfman will step aside as chief executive of APCO Holdings, the company he founded 35 years ago and grew to include the EasyCare, GWC Warranty, and Covideo brands, yielding the company’s chairman and CEO position to former J.D. Power head Finbarr O’Neill.
The company’s new CFO brings 35 years of experience in the insurance and automotive industries to the role, having most recently served as executive vice president and CFO of The Warranty Group.
The National Association of Business Resources named EasyCare to its ‘Best and Brightest Companies to Work For” list, which the association put together in partnership with an independent research firm.
Studies show that change is coming to the finance department, and dealerships like Northwest Honda and Southern Chrysler-Jeep are making sure their F&I offices are ahead of the digital curve.
GWC Warranty’s Elite and WealthBuilder dealers will now be able to use CoVideo's video email marketing service at a discounted rate. They will also have access to the GWC’s new virtual training platform.
Under the new partnership, users of EasyCare’s video e-mail tool will now be able to provide prospective car buyers with a CarFax Vehicle History report.
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