CDK Global has found that the words dealers use in their email interactions with customers can have a strong effect on whether a lead will turn into a sale. Industry jargon, it found, is not high on the list of words used by top performers.
Digital marketing expert shares practical advice for improving email communications by eliminating bad practices that turn off car buyers.
The Smart Reply solution allows dealers to respond to Internet leads with more concise and accurate content tailored to the prospect's specific vehicle interests.
VASS Automotive Customer Testimonial Pages announced it will now include a CSI component in its software to help auto dealers increase their scores.
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