Are You Menu Selling or Menu Telling?

Top trainer shares three questions every F&I manager should be asking themselves, all of which have little to do with your choice of menu and everything to do with the way you’re using it.
Top trainer shares three questions every F&I manager should be asking themselves, all of which have little to do with your choice of menu and everything to do with the way you’re using it.
Vision Dealer Solutions has added product videos produced by Reahard & Associates to its proprietary VisionTouch F&I menu.
The rapid evolution and advancement of dealership systems and selling tools has led some F&I managers to fear new technology and others to embrace it. Whether you’re in Flintstones or Jetsons mode, you need a plan to meet or exceed your customers’ expectations.
Chevrolet-Buick-GMC and Cadillac Protection is now onboarding and training GM’s U.S. dealers on MaximTrak’s Digital F&I Retailing Suite, which consists of interactive F&I menus, electronic contracting tools, dashboard reporting solutions, and a service drive menu.
The DMS maker is working with Darwin to provide a fully integrated version of Darwin’s prescriptive selling/F&I menu solution to Advent dealers as part of the strategic alliance.
Top trainer reminds F&I pros to occasionally set aside the logical flow of product presentations and let emotions take over.
F&I technologies platform and services provider MaximTrak Technologies has launched a new interactive technology website and a content-based educational initiative for auto, powersports and RV dealerships.
Vroom is one of a handful of firms attempting to prove that cars and F&I products can be sold online, with one major difference: The company was founded by former AutoNation executives.
US Equity Advantage is now integrated with Dealertrack’s menu and aftermarket network solutions, expanding its current reach in more than 4,000 dealerships nationwide.
The magazine’s resident F&I trainer says F&I professionals need to infuse a little creativity into their product presentations if they want to be top performers. He offers a few tips for doing just that.
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