In this video, Joe Porter with the Automotive Training Academy by Assurant explains how your salespeople are the secret to selling more products.
Experts say that side of the business must adapt to a process forever changed by the Covid era.
Exposing a need, discovering the “why buy,” and establishing a want makes the “invisible” recognizable as a benefit, resulting in more customers taking advantage of your offerings.
In today’s tip, I thought I would share a secret that will help you bypass objections and concerns and start enrolling your customers into multiple products on each delivery.
To improve your per-copy average and develop selling skills that will last the length of your F&I career, quit making excuses and start allowing customers to express the needs your products were designed to meet.
When you know a customer sees value in a product and you know the product is a good choice for the buyer's situation, F&I trainer John Tabar says don't be afraid to make a recommendation. He shows you how in his latest F&I Tip of the Week.
The magazine’s resident F&I wiz lays out a four-step process for handling any objection and having fun while doing it.
F&I pros who don’t include a completed Accept/Decline form in every deal jacket are not only failing to capitalize on a proven sales tool, they’re putting their dealerships at risk.
Award-winning F&I director explains how using music during his process stimulates his customers' purchasing impulses.
When we communicate, the words we use only account for 7% of the communication. Voice tone and inflection account for 38%, while body language makes up the rest. F&I trainer John Tabar explains what that means in the F&I office in his latest F&I Tip of the Week.
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