The customer is speaking loudly, they want to have it their way, and it’s forward-thinking and profit-building when we do.
There are many predictions of what is in store during the next 12 to 18 months for the auto industry, and when you compare predictions, some trends emerge.
Would you consider yourself an F&I professional? If your answer is yes, I have another question; How often do you practice?
If we provide the path through the process that our customers enjoy, expect, and hope for, they will trust us and listen to the insight we offer.
Utilize smart discovery and relate your product’s benefits to the customers unique situation and watch your cash deal production grow.
We have all used the sales technique known as 'Reduce It to the Ridiculous' at some time or another, which sounds something like, “It’s only pennies a day.” Here’s an updated version that opens it up to reality.
F&I managers should channel a “do it right” mindset when conducting business, and following a few tried and true practices can increase your profits.
The truth be told, when a dealership accepts mediocracy, it’s the dealership to blame for the issues at hand.
Here are two truths that reveal the concepts of a powerful process that moves customers and us.
Raising the F&I acumen of all managers associated with sales is a smart move.
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