Generationally Speaking
What was supposed to be a listen-and-learn assignment turns into fodder for the editor’s monthly page, and he thinks you’ll understand why.
What was supposed to be a listen-and-learn assignment turns into fodder for the editor’s monthly page, and he thinks you’ll understand why.
A new study from Deloitte shows that a majority Gen Y consumers prefer an electrified vehicle over any other type of car or truck. Moreover, Gen Y consumers heavily favor hybrid gasoline-electric vehicles.
Advertising experts at this week's J.D. Power Western Automotive Conference discussed how dealers and automotive marketers can increase sales through multicultural marketing and media.
In the finance office, bad habits cost money. His Madness says it’s time to lose your so-called quirks and get down to business.
The magazine’s sales expert breaks down the keys to hiring and retaining talented members of Generation Y.
Study after study points to a disconnect between Gen Y and the F&I office, but the editor thinks it’s time for dealers to come to the defense of their most profitable department.
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