We have all used the sales technique known as 'Reduce It to the Ridiculous' at some time or another, which sounds something like, “It’s only pennies a day.” Here’s an updated version that opens it up to reality.
F&I managers should channel a “do it right” mindset when conducting business, and following a few tried and true practices can increase your profits.
The truth be told, when a dealership accepts mediocracy, it’s the dealership to blame for the issues at hand.
One column, two column, three columns, or more? It’s not so much how many columns you share during your menu presentation, but how you share them with your customer that matters. Here’s a tip for transitioning into the presentation and presenting each column in a manner that grabs and holds your customer's attention.
Celebrated F&I trainers Luis Garcia, Gerry Gould and Rick McCormick will join forces at F&I Think Tank to lead Shark Tank, a 20 Group-like session that will allow attendees to get answers to troublesome customer objections, deal situations and departmental issues.
Organizers of Dealer Summit announced that Gerry Gould, director of training for United Development Systems Inc. (UDS), will lead a session dedicated to F&I product sales at the event, which will be held May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.
The definition of F&I success may vary, but sustained production depends on industry and product knowledge, commitment, preparation and self-discipline.
F&I Trainers Gerry Gould and Fernando Romani discuss Industry Summit's 2015 program (www.industrysummit.com). They also talk about what attendees can expect from their "Actions Speak Louder Than Words" workshop on Wednesday, Sept. 9, at 10:40 a.m.
Gerry Gould, the original host of F&I and Showroom’s F&I Tip of the Week, will cover the online video series’ Top 20 tips during his role-playing session at Industry Summit 2015.
Making customers wait can doom the F&I process before it begins. The magazine’s resident F&I trainer details a time-saving process designed to put customers in a buying mood.
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