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Loyalty Rates

IHS Markit: SUV Shift Not Prominent Among All Groups

According to the research firm’s analysis, more than 35% of U.S. households with a sedan in the garage that returned to market for a new vehicle between April 2017 and March 2018 acquired an SUV. That's up from just 24% five years ago.

Automotive Loyalty Reaches Highest Levels in a Decade, IHS Reports

IHS reported this week that brand loyalty among automotive brands has reached a 10-year high, with 13 brands also realizing 10-year highs in loyalty rates.

IHS Markit: SUV Shift Not Prominent Among All Groups

Automotive Loyalty Reaches Highest Levels in a Decade, IHS Reports

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