No Demo, No TO
His Madness says the test drive isn’t obsolete. He explains why working a deal without one is a wasted effort for everyone involved.
His Madness says the test drive isn’t obsolete. He explains why working a deal without one is a wasted effort for everyone involved.
Maritz Research’s latest study reveals that 75 percent of customers who are in the market for a new car never hear from dealers.
Maritz announced this week that it has acquired digital consulting and services firm Opportunity Max, which Maritz will use to begin offering its consulting services to automotive dealers.
The test drive is becoming the Internet’s latest victim, a new study concludes, with one in 10 car buyers skipping the test drive prior to buying.
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