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MaximTrak

High-Tech, Soft-Touch Transactions for Gen Z in F&I

Dealers today have a choice of F&I technologies to sell to Gen Z buyers. Use yours to educate this audience about what your products do and how they will benefit from their purchase.

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Maxims Acquire DealerMax, Plan National Expansion

Jim Maxim Jr. and Jim Maxim Sr. have made DealerMax the new home of their Profit By Design F&I development platform and plan to rapidly expand the Boston-based company’s national footprint.

Maxim, Mussani Transition to New Roles at RouteOne

Jim Maxim Jr. and Imran Mussani have assumed new roles at RouteOne, completing a transition that began when the company acquired MaximTrak, the technology firm Maxim co-founded, in 2016.

MaximTrak Announces Zurich North America Integration

Zurich North America's F&I product rates and forms are now integrated into MaximTrak's ETrak platform, providing Zurich's dealer customers with access to the technology firm's MenuTrak and FLITE F&I sales systems.

RouteOne’s MaximTrak Rolls Out Digital Retailing Platform

MaximTrak aims to redefine the F&I transaction with its new FLITE ENGAGE digital retailing platform. Designed to provide an omnichannel experience, the platform can be used by dealership personnel in the showroom or by consumers on their mobile device.

RouteOne, MaximTrak Streamline F&I Process With New Functionality

The new functionality allows product documents from the 110-plus F&I product providers connected to MaximTrak’s sales and F&I solution to be included in RouteOne’s econtracting package for a single, electronic consumer signing ceremony,

Wise F&I Product Suite Now Available Through MaximTrak

Wise F&I’s voluntary protection products are now accessible through MaximTrak, a RouteOne company. According to officials, connecting the firm's F&I protections to MaximTrak’s F&I menu system demonstrates its focus on compliance, technology and simplicity for the customer.

RouteOne Promotes Two to VP

RouteOne has promoted Jeff Belanger to senior vice president of sales and created the position of vice president of strategy for Amanda George.

Fidelis PPM, MaximTrak Announce Integration

This integration enables F&I departments using MaximTrak to deliver e-contracting functions between the technology firm's F&I platform and Fidelis' prepaid maintenance software, providing dealerships with a paperless solution for presenting, validating, and registering Fidelis products.

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MaximTrak Releases Global F&I Platform

MaximTrak Technologies is rolling out a new F&I platform touting new enhancements geared toward international markets. The new platform is designed to address the challenges presented by the push to modernize F&I.

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