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IHS Automotive, NADA Used Car Guide Continue 30-Year Relationship

IHS Inc. has renewed its long-standing relationship with the NADA Used Car Guide and will continue providing complete vehicle census into NADA products and services.

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Polk, Cobalt Offer New Marketing Solution for Targeting Local Markets

The Polk Territory Pro solution is now available to franchised dealers subscribing to Cobalt PowerBrand. The new solution is designed to help dealers plan strategic digital advertising campaigns.

HookLogic Provides Attribution on Car Sales Based on Polk Intelligence

Customers of HookLogic’s AutoHook Suite of Solutions will now receive monthly Purchase Analysis Reports showing not only direct sales attributed to HookLogic’s incentivized walk-ins, but also identifying lost opportunities.

Self-Driving Cars Stepping Into the Industry’s Driver’s Seat

New IHS Automotive study predicts sales of self-driving cars will reach 12 million units by 2035. It also expects that 54 million self-driving cars will be on the road globally by 2035.

Polk Names New Market Reporting Solutions Director

Jeffrey Anderson has joined Polk as director of market reporting solutions. He formerly served as director of consulting and analytics at Experian Automotive.

String Forges Alliances With Dataium and Polk

String Automotive joins forces with Dataium and Polk to deliver more data insights to help dealers attract, convert and retain more buyers.

IHS to Acquire R.L. Polk & Co. for $1.4B

IHS signs definitive agreement to acquire the market research firm and its subsidiary, Carfax. The addition of Polk would put IHS at center of today’s most critical business decisions for the automotive industry.

Facebook’s New Ad Tool Impresses Pilot Dealer

South Carolina dealership is capturing six to eight additional sales per month using Facebook’s new advertising tool, which pulls data from Datalogix and Polk to deliver more targeted ad campaigns.

Polk: Ford Focus Named World’s Top-Selling Car

With 1,020,410 units sold worldwide, the Ford Focus is the world’s best-selling passenger car, according to data from Polk.

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DealerRater/Polk: Higher Online Ratings Do Increase Sales

Dealers with an average star rating of four or higher had a 25 percent greater increase in sales, according to results of a new study conducted by DealerRater and Polk.

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