Even if new vehicle inventories remain lower than average, it’s important to promote other avenues to build revenue so that customers remain loyal when inventories eventually return to more normal levels.
Auto dealers around the country are now leveraging advertising to attract cars and trucks, in addition to the shoppers themselves.
As the industry rethinks the way in which it sources chips, auto retailers are left to deal with the true fallout — a lack of inventory.
Survey also reveals how changing advertising trends are reshaping which channels and tactics are driving more customers into showrooms.
Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.
Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.
Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.
Dealers can leverage these tips to maximize their advertising investment to connect, engage, and transact with car shoppers so they can make the most of their 2020 sales goals through the end of the year.
Dealers will be buyers of social media, direct marketing, & SEO to attract customers.
Even with the Bronco and F-150, dealers must remain smart about their digital advertising strategies.
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