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Reahard & Associates

One Less Thing To Worry About

We are facing challenging and opportunity filled days ahead. Having the privilege to help people during a worrisome time is honorable and fun!

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Caring Is a Close

Genuinely caring about your customer is the most effective manner to help them buy the products they need —it's the same way we want to be ‘sold’ when we are buying.

The Rhythm of the Sales Conversation

When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.

A Blockbuster Process In a Netflix World

Insight presentations are today; features and benefits presentations are so yesterday…and hopefully will soon be as hard to find as a Blockbuster store.

Interactive Online F&I Training Helps Dealerships Adapt to Current Conditions

CNA National is offering live, online training in coordination with Reahard & Associates.

What I Learned Most From COVID-19

The most important thing I’ve learned from COVID-19 is that investing in your people is the best investment any business can make.

Empathy Trumps Everything

If you treat a customer with empathy and respect, you will have created a customer for life. Use these three tips to get out of your own head and into theirs.

Someday: The Worst Day of the Week!

While no crisis is a good thing, those that succeed will be those that take the opportunity during the storm to change, pivot, and adjust.

Expert Advice for F&I During COVID-19

The automotive industry has seen an unprecedented loss in sales over the past few months and F&I departments are facing serious challenges amidst these losses. We spoke with five leaders in F&I training, and they shared their thoughts, advice, and predictions on what to do today to help prepare for tomorrow.

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Fill the Void!

What is your F&I process filled with? Two ingredients will always drive acceptance levels, customer satisfaction, and overall profits: trust and value.