Tag Search Result

Rick McCormick

What Does The 'I' Stand For?

F&I sales should be focused on adding value for the customer, not sales for the sake of sales.

Read more

Have It Your Way!

The customer is speaking loudly, they want to have it their way, and it’s forward-thinking and profit-building when we do.

The Days of Making the Customer Wait Are Over

The F&I process provides us an opportunity to add value or aggravation to the customer’s purchase experience – choose value!

Three Powerful Truths of Consultative Selling!

When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high.

The Path of People: The Power of Empathy

If we provide the path through the process that our customers enjoy, expect, and hope for, they will trust us and listen to the insight we offer.

The Path of People: Listening

Master the art of intentional and active listening and watch it change the outcome for you and your customers.

The Path of People: Let them Lead

Third party confirmation is the most powerful tool to move people down the path of buying.

The Message from the Mess: Listen Up F&I!

Here are three parts of the message coming from the midst of the mess we have been living through for the last couple of years.

Do This, Not That!

Here are two truths that reveal the concepts of a powerful process that moves customers and us.

Read more

Find the Onion!

If you are good at discovering purpose, people will like you and trust you, and if you are selling, they will buy from you.

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account