F&I sales should be focused on adding value for the customer, not sales for the sake of sales.
The customer is speaking loudly, they want to have it their way, and it’s forward-thinking and profit-building when we do.
The F&I process provides us an opportunity to add value or aggravation to the customer’s purchase experience – choose value!
When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high.
If we provide the path through the process that our customers enjoy, expect, and hope for, they will trust us and listen to the insight we offer.
Master the art of intentional and active listening and watch it change the outcome for you and your customers.
Third party confirmation is the most powerful tool to move people down the path of buying.
Here are three parts of the message coming from the midst of the mess we have been living through for the last couple of years.
Here are two truths that reveal the concepts of a powerful process that moves customers and us.
If you are good at discovering purpose, people will like you and trust you, and if you are selling, they will buy from you.
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