On a recent hike, I had quite a bit of time to reflect on the similarities of lessons learned on the trail and lessons learned in the dealership. When you’re all in, and you don’t have any other choice but to keep going, you’ll find a way to reach the top.
This is not the new normal. In this tip, Ritch Wheeler with American Financial's F&I University explains how today is not the new normal and what you can do moving forward to ensure you have a more satisfying and profitable experience in the business office.
What I mean by that is that often times, when we present our vehicle service contract, the customer will give us the "It's a good car" objection. Tune into this Tip of the Week with Ritch Wheeler of American Financial's F&I University.
Ritch Wheeler, vice president of training at American Financial & Automotive Services, will serve as master of ceremonies at Industry Summit in November.
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