Prime Automotive Group and Safe-Guard Products International Partnership Brings a Complete Protection Solution to Prime Dealers

Prime Automotive Group represents 50 plus automotive dealerships, and 28 brands across eight states.
Prime Automotive Group represents 50 plus automotive dealerships, and 28 brands across eight states.
The new facility is located just outside Montreal in St. Laurent, Quebec. It features a boardroom to host corporate and dealer personnel, a large training room, and business offices staged like real F&I offices to simulate real-world scenarios.
The new protection is being offered as an added enhancement to the captives’ tire-and-wheel program and will be offered as a standalone product later this year. The product is being administered by Safe-Guard Products International.
It was a tale of two departments at Industry Summit, where dealers, technology execs and F&I trainers discussed the progress made by sales and F&I teams to convert and finance Internet shoppers.
Safe-Guard’s new office in Irvine, Calif., will allow the company to grow its training capacity and support West Coast partners in training initiatives through Safe-Guard University.
Under the agreement, The Warranty Group will continue providing underwriting and actuarial services to Safe-Guard Products International through its wholly-owned subsidiary, Virginia Surety Company Inc.
Safe-Guard announced this week it will administer tire-and-wheel protection plans for Toyota Financial Services and Lexus Financial Service.
At this year’s Industry Summit, F&I product providers discussed everything from the CFPB to CPO. They also weighed in on the future of the F&I office.
Sylvia Taylor joins Safe-Guard Products International as the company’s human resources executive, a role she's previously held at The Weather Channel and AutoTrader.
Safe-Guard adds Kaizer Siraj as its new chief information officer and David Pryor as the chief marketing officer.
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