ProMax Unlimited’s John Palmer will present ‘Soft Pull Technology: Best Practices for Both Digital Marketing and Showroom Traffic’ as part of the Special Finance portion of the Industry Summit agenda.
Auto/Mate Dealership Systems announced this week it has fully integrated its dealership management system with 700Credit's QuickScreen, a prescreen tool that now allows dealers to instantly access a customer’s credit profile directly from Auto/Mate's CRM.
Terms like ‘prescreen’ and ‘prequalification’ may seem similar, but they’re not. An executive for a credit report reseller issues a warning to dealers considering the new wave of ‘soft pull’ systems.
CreditMiner has partnered with Moore & Scarry Advertising to market its consumer-facing application, which provides real-time prequalification with full permissible data.
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