Automotive marketing platform powered by VinSolutions uses automation and AI to help optimize marketing efforts across dealership departments.
While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.
VinSolutions reveals new capabilities to better personalize the consumer journey by unlocking data potential.
A merger of databases between VinSolutions and Infiniti was designed to enhance the showroom experience by increasing real time access to key customer information.
A Cox Automotive report finds high demand for automation and AI technology among dealers and their customers. But dealers cited cost and their staffs’ inability or unwillingness to adopt new tools and update processes as major obstacles.
VinWorx 2019 will be held Oct. 7–9 in Fort Worth, bringing VinSolutions users together with performance managers and other industry experts.
According to officials, this is the first time the sales expert and trainer has endorsed a dealership software solution in his more than 30-year career.
The integration has resulted in a new upgrade for VinSolutions Connect Desking tool. Called Rates & Residuals, the new feature allows users to structure deals for new and pre-owned vehicles by accessing incentives, rates, and captive and noncaptive lending programs within VinSolutions.
With the Rates & Residuals enhancement, dealerships now have the ability to structure deals for new and pre-owned vehicles by accessing incentives, rates and programs from both their captive and noncaptive lenders, all within VinSolutions. The portal, powered by Dealertrack, then returns the top retail and/or lease programs based on consumer credit scores.
A recent study co-released by VinSolutions and DealerKnows analyzed customer relationship management (CRM) software usage at dealerships. It found some notable differences between average and best-in-class dealers.
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