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The company’s directors say Reputation Butler tackles a problem that dealerships face almost daily: monitoring and keeping track of online consumer reviews on countless platforms.
This month, the Ninth U.S. Circuit Court of Appeals upheld a lower court’s ruling that dismissed a proposed class-action lawsuit against Yelp. The suit claimed the company extorts advertising dollars from businesses in exchange for good reviews, a practice the federal court said is not illegal.
The reputation-management company announced the winners of its second annual Social Media and Reputation awards, recognizing dealers and vehicle OEMs in 15 categories.
The Virginia Court of Appeals ruled this week that the names of seven Yelp reviewers must be turned over to the owner of a carpet cleaning business. The owner of the business said the reviewers, who made disparaging remarks online, were not real customers.
Yelp filed another lawsuit against a company that allegedly posted fake reviews. This time, the complaint was filed against a law firm that successfully sued Yelp over its advertising practices.
This week, Yelp issued another round of consumer alerts, or pop-up messages warning customers that a business was caught ‘red-handed’ trying to purchase fake reviews.
Nothing is guaranteed when playing the online image game. But dealers say the rewards are worth the trouble.
Dealers and businesses may have continued to gripe about Yelp’s filtering system, but it didn’t deter the company from filtering a higher percentage of its business reviews in 2012 than in the previous year.
A Virginia court sided with Yelp and consumer review sites last week when it decided to reverse an injunction against a woman who posted negative reviews about her home contractor on Yelp and Angie’s List, another consumer review site.
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