Expectation vs. Experience: Dealers Are Failing Customers in the Amazon Age

Most dealerships have little to no online purchasing options, with even estimate tools requiring consumers to present themselves to the location in person to lock in rates. Purchasing a new vehicle is often an all-day ordeal, taking hours from when the customer walks through the door and drives off the lot. Consumers today expect instant access to products, and their patience for long involved sales processes has declined considerably.

Download this whitepaper to learn how to change the car buying experience to keep customers happy.