Motorcyclist Deaths Keep Growing
The youngest riders figure prominently in fatal crashes.

In 2023, there were 31 per 100 million vehicle miles traveled, compared to one passenger-car occupant fatality, according to the NHTSA.
Pexels/Quintin Gellar
The number of motorcyclists killed on American roads rose in the most recent full year for which data is available, and fatalities among the youngest riders spiked sharply.
Motorcyclist deaths rose 1% in 2023 to more than 6,300, or 15% of all traffic deaths, while fatalities among riders ages 15 to 20 jumped 44% to 505, according to National Highway Traffic Safety Administration data.
Overall vehicle crashes involving teenage drivers spike in the summer months, according to a separate report AAA released this week. The motor club federation says that more than 13,000 traffic fatalities between 2019 and 2023 involved a teen driver, and over 30% of the deaths happened between the Memorial Day and Labor Day holidays.
In motorcyclist road deaths, drunk driving also plays a sizable role, according to NHTSA data. The number of alcohol-impaired motorcyclists involved in fatal crashes fell 6% to about 1,700 in 2023, the federal agency said. But 41% of riders killed in single-vehicle crashes were impaired.
The agency established a Motorcyclist Advisory Council last summer to help guide it on road safety issues for riders due their rising fatality numbers, with the goal of developing new policies and strategies.
“Far too many motorcyclists are still being killed or injured in traffic crashes across America,” said NHTSA Chief Counsel Peter Simshauser in a press release on the 2023 fatalities. “These tragedies are preventable, and it is essential that both riders and drivers pay close attention to their driving habits and to each other while out on the roads.”
Motorcyclist deaths stand out among U.S. traffic fatalities. In 2023, there were 31 per 100 million vehicle miles traveled, compared to one passenger-car occupant fatality, the agency said.
More Industry

California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
UN Advances Fully Autonomous Vehicle Framework
While such cars aren’t on the public market yet, the United Nations established a safety-focused regulatory framework that's endorsed by the U.S.
Read More →
Another Carmaker Embraces Robots
Mitsubishi and a Japan-based startup plan to make humanoids at a home-country factory to use in auto manufacturing and to sell to others.
Read More →
Auto Workforce Impacted by Skills Gaps
The transition to electric vehicles has impacted the automotive workforce in many ways, including the need for education and skills training on emerging technologies.
Read More →
Auto Group Transitions to Employee Ownership
An Ohio-based automotive group transitioned to 100% employee ownership, or an Employee Stock Ownership Plan, with the stated intent of supporting its legacy and growth.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Early Service Introductions
In this video, Josh Krach explains how early service introductions can help each department in the dealership.
Read More →
Automakers Develop Car Sanitizer
Hyundai and Kia say the particular ultraviolet light used in the technology has been demonstrated to kill the vast majority of a potentially harmful bacterium inside a vehicle.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →