Marv Eleazer is the longtime finance director of Langdale Ford in Valdosta, Ga. He is a 40-year industry veteran with extensive front-end management experience. He has served as a finance manager for the last 30 years of his career and fully intends on remaining in what he calls the most challenging and rewarding position inside the dealership.
F&I professionals who talk more than they listen miss opportunities to let customers sell themselves. His Madness has the proof.