Rick McCormick
Columnist
MENU
SEARCHMENUSEARCHColumnist
Starting out in F&I is never easy, but the magazine’s resident expert lays out a game plan to get F&I ‘newbies’ off on the right foot.
Read More →
It’s still the one department where profits are made, but the F&I office can’t do it alone. Veteran trainer breaks through F&I’s five biggest roadblocks.
Read More →
The market dynamics might be in constant flux, but the goals of an F&I manager aren’t. F&I trainer reveals his secrets to becoming brilliant at the basics.
Read More →
Customers will provide all the reasons they need the products you are offering if you ask the right questions and wait for their response. This makes them feel respected and engaged in the buying process.
Read More →