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The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.
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With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.
Read More →Representatives from the three major credit bureaus opened the 21st annual Vehicle Finance Conference and Exposition by confirming that there is no forming subprime bubble. They explained why and how millennials are contributing to a healthy auto finance market.
Read More →A federal judge on Monday granted final approval to Volkswagen AG’s $1.67 billion settlement with 652 VW-branded franchised dealers in connection with the automaker’s diesel emissions scandal.
Read More →The system is designed to empower dealership sales teams with key insights and valuable information on its top prospects using a proprietary algorithm. It crunches thousands of data point to calculate how likely a customer is to purchase a new vehicle.
Read More →Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.
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Jaguar Land Rover is offering car buyers in the United Kingdom to explore all-new models across its global network using virtual and augmented reality. And according to officials, the Virtual Reality Experience kits will be shipped out to U.S. retailers before the end of January.
Read More →The technology provider has transformed its service drive equity tool into a full-service marketing platform. With its new connection to Experian's expiring lease data, OEM and dealer users will be able to identify and extend a firm offer of credit to all qualifying customers with expiring leases within a market or by ZIP code.
Read More →Driven by continued growth of the company's F&I business, Dent Wizard announced today it has opened a new 3,800-square-foot call center. It's located a mile from Dent Wizard's St. Louis headquarter.
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Have you received letters from your providers that were full of intimidating technical phrasings — things like 'unacceptable levels of risk/control' and 'data integrity issues'? Those terms certainly sound scary, but as Franklin D. Roosevelt once opined, 'The only thing we have to fear is fear itself.'
Read More →Compliance firms gvo3 & Associates (gvo3) and Dealer Safeguard Solutions (DSGSS) have teamed up on a comprehensive front-end compliance platform that incorporates education, certification, execution, inspection and remediation.
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