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NewsNovember 24, 2009

Q3 Internet Advertising Revenues Reach Nearly $5.5 Billion

Internet advertising revenues reached almost $5.5 billion in the third quarter 2009, an increase of 1.7 percent from the second quarter, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC).

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NewsNovember 10, 2009

AutoUSA Study Shows Internet Marketing Important to Dealers

According to a new AutoUSA study, 85 percent of auto dealers consider Internet marketing their most important marketing activity for new-car sales.

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NewsOctober 6, 2009

Internet Ad Revenues Reach $10.9 Billion In First Half of Year

U.S. Internet advertising revenues reached 10.9 billion in the first half of 2009, a 5.3 percent decline from the year-ago period, according to the IAB Internet Advertising Revenue Report by The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC).

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ArticlesAugust 20, 2009

The Marketing Divide: Special Finance vs. BHPH

The current environment has created more opportunities to serve credit-challenged customers than you may realize.

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ArticlesAugust 18, 2009

Calculating Tomorrow’s ROI on Internet Leads

Internet leads can be frustrating, but there can be hidden treasures in each one. Rob Hagen goes on a digging expedition, and shows you why there is no such thing as a bad lead.

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NewsJune 29, 2009

Dealer Marketing Services Launches Instant Screen

Dealer Marketing Services, the creator of ProMax Online, has launched Instant Screen, a new system designed to quickly enable dealers to pre-qualify customers for automotive financing simply by entering their name and address.

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