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NewsJuly 7, 2011

TrueCar.com Study: Youthful Car Brands Lead Generation Y Buyers

A study by TrueCar.com showed that Generation Y buyers tend to lean toward Scion, Mitsubishi and Mazda brands.

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NewsMarch 21, 2011

Michigan First Credit Union Launches Car Purchasing Website

Michigan First Credit Union today announced the launch of its "Member Showroom," a full service Website that allows consumers to complete the entire car purchasing process.

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NewsMarch 1, 2011

TrueCar Releases Car-Shopper Behavior Study

A new study conducted by TrueCar Inc. has determined that consumers prefer knowing the true price paid by others purchasing the same type of car in the last 30 days. It also revealed that consumers don't truly know how much dealers make on the sale of a vehicle.

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