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With dealers facing changing customer expectations, increasing demands from the factories and customer resistance to the sales process, eliminating the F&I department might seem like a good idea. Dealership consultant breaks down what life would be like without the F&I department, and the results aren’t pretty.
Read More →Menus don't sell products — people do. But effectively using them as a tool during the deal will ensure more sales and full disclosure.
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To stay at the top of your game in this ever-changing industry, redefine the way you do F&I.
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In Step 1 of this series, Jan showed you how to Meet the Customer. Step 2 addressed Building Rapport. The 3rd Step to F&I Succe$$ is the Interview.
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No one is going to do business with you until they believe you care about what is important to them.
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Those first few seconds with the customer can mean the difference between success and failure.
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In the F&I world, there are stars and there are also-rans. Are you ready for prime time? Take this quiz and find out!
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