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Gerry Gould, the original host of F&I and Showroom’s F&I Tip of the Week, will cover the online video series’ Top 20 tips during his role-playing session at Industry Summit 2015.
Read More →UDS’ Gerry Gould has a suggestion for how to treat your customers. And it starts with being polite.
Read More →Have you ever let someone cut in line without first giving you a good reason why you should let them? Gerry Gould explains why that question relates to selling a service contract in F&I’s tip of the week.
Read More →Gerry Gould says it’s time to eliminate a part of your F&I process that intimidates customers, is old school and does nothing to drive profit. Find out what it is in F&I’s Tip of the Week.
Read More →United Development Systems' Gerry Gould explains why it’s critical that F&I managers get involved on the showroom floor when they’re not working a deal.
Read More →United Development Systems’ Gerry Gould explains why he’s abandoned the customer interview, and offers a better way to set the tone with your customers in F&I’s Tip of the Week.
Read More →It’s rare that a customer requests an F&I manager by name, but Gerry Gould has found one. He goes one-on-one with this longtime F&I manager to get his secrets to capturing repeat business and turning service advisors into F&I advocates. Click on the link to find out what else they talked about.
Read More →Longer factory powertrain coverage does undermine the F&I manager’s effort to sell product, but maybe there’s another way to look at it. United Development Systems’ Gerry Gould explains in this week’s Tip of the Week.
Read More →What’s the difference between leasing a vehicle and renting an apartment? United Development Systems’ Gerry Gould provides the answer, and explains how making the comparison can be used to sell products on leases.
Read More →United Development Systems’ Gerry Gould gets a little controversial in his newest Tip of the Week. The director of training for United Development Systems talks transparency, ethics and the different between a noncompliant and compliant presentation.
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