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What do an aluminum water bottle and a cell phone casing have in common? They can both be used to sell dent-and-ding as well as a service contract. United Development Systems’ Gerry Gould explains in F&I's Tip of the Week.
Read More →United Development Systems’ Gerry Gould explains why he’s abandoned the customer interview, and offers a better way to set the tone with your customers in F&I’s Tip of the Week.
Read More →Proper disclosure is critical to an F&I product sale, but don’t forget to give customers a break from the verbal vomit by simply asking them how they feel. United Development Systems’ Gerry Gould explains in F&I’s Tip of the Week.
Read More →It’s rare that a customer requests an F&I manager by name, but Gerry Gould has found one. He goes one-on-one with this longtime F&I manager to get his secrets to capturing repeat business and turning service advisors into F&I advocates. Click on the link to find out what else they talked about.
Read More →Longer factory powertrain coverage does undermine the F&I manager’s effort to sell product, but maybe there’s another way to look at it. United Development Systems’ Gerry Gould explains in this week’s Tip of the Week.
Read More →What’s the difference between leasing a vehicle and renting an apartment? United Development Systems’ Gerry Gould provides the answer, and explains how making the comparison can be used to sell products on leases.
Read More →United Development Systems’ Gerry Gould gets a little controversial in his newest Tip of the Week. The director of training for United Development Systems talks transparency, ethics and the different between a noncompliant and compliant presentation.
Read More →The Internet, leasing and F&I’s true success measurement will be the subjects of three separate workshops slated for Industry Summit 2012. Leading those sessions will be celebrated F&I trainers Ron Reahard, Gerry Gould and George Angus.
Read More →United Development Systems’ Gerry Gould visits with an F&I manager to get his dos and don’ts to the proper F&I turnover in this week’s Tip of the Week.
Read More →Gerry Gould delves into the most misunderstood way of buying a car: leasing.
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