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More consumers are purchasing cars out of necessity and have less brand and dealer loyalty, according to a recent survey by Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc.
Read More →Edmunds.com reports that Toyota loyalty faded slightly in the first quarter of 2010, but the Japanese automaker still remains the strongest in the auto industry.
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Brand loyalty for Hyundai recently surpassed that of Honda and Toyota, allowing Hyundai's brand loyalty to take the No. 1 spot among car shoppers on Kelley Blue Book's kbb.com, according to Kelley Blue Book Market Intelligence data.
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